The coupons are even worse ideas when marketed to kids. Ask your doctor for drugs so you'll get "free music?" Bad idea. Here's why coupons for prescription drugs are a bad idea for all consumers, from our comments:

We see deceptive marketing by pharmaceutical companies as one of the primary factors driving up the cost and inappropriate use of prescription drugs in the United States. Coupons, as a type of Direct To Consumer Advertising (DTCA), contribute to the negative effects of drug marketing and represent one of its crassest forms...
1) Coupons interfere with the doctor-patient relationship;
2) Coupons foster overuse of brand-name drugs at the expense of generic drugs;
3) Coupons inevitably affect the perception of risk and benefit;
4) For consumers with government prescription coverage, coupons can constitute an illegal kickback.

The purpose of the comments was to suggest criteria for a proposed study of coupons. We make a number of recommendations on the structure of the study.