NCMR2007 In his rousing keynote address, the Reverend Jesse Jackson invoked the spirit of Martin Luther King and his work, asking "What would he be doing today?" -- on the weekend of his national holiday, here in Memphis, the city where he was killed. Just before his speech, Reverend Jackson joined Gene Kimmelman (left) of Consumers Union, along with Mark Cooper of the Consumer Federation of America and Derek Turner of Free Press in a news conference to discuss the studies that the groups filed today at the FCC debunking big media's claims that it needs to get bigger. They also discussed what Kimmelman called the "abysmal problem" of a lack of minority representation in media stories and the lack of adequate minority and womens' ownership of media outlets. Reverend Jackson said: "I can be heard [in the media] on the matter of the Duke lacrosse...skirmish...but on Iraq [and other big issues] there’s not one black person interviewed...We're seen through a keyhole and not through a door...A free, fair and open press is good for the healing of America." In analyzing the reports filed to the FCC, Cooper said that a farmer would never let his chickens "eat his seed corn," so why are the big newspapers "firing all their reporters, the people who create the content? It won't solve their problems in cyberspace." The conference now moves on to dozens of breakout sessions for the afternoon.