Today's New York Times editorial Watching Your Every Move points out what we've been saying all along: look at Google, but look at every company in the net space, because it isn't only Google that needs better privacy, it's the whole Internet, and governments need to step in.

Google is the focus of privacy advocates right now, but it is hardly the only concern. Competitors like Yahoo and Microsoft have the same set of incentives. Privacy is too important to leave up to the companies that benefit financially from collecting and retaining data.. The F.T.C. should ask tough questions as it considers the DoubleClick acquisition, and Congress and the European Union need to establish clear rules on the collection and storage of personal information by all Internet companies.