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October 21, 2007

ComcastMustDie.com! "sub-moronic imbeciles!"

Last week, Neely Tucker of the Washington Post reported the story of 75-year-old Mona Shaw Taking a Whack Against Comcast. After a several-day long debacle where Comcast apparently left her "Triple Play" installation in disarray then cut off all phone, cable and Internet service, Shaw and husband Don went to Comcast's Manassas (VA) office for a customer service rep to hear her service complaint. Reasonable. There, the reps left her and husband Don sitting outside the office for hours, then all went home. Unreasonable. Not to worry, Mona came back the next day with her hammer. From the Post:

Hammer time: Shaw storms in the company's office. BAM! She whacks the keyboard of the customer service rep. BAM! Down goes the monitor. BAM! She totals the telephone. People scatter, scream, cops show up and what does she do? POW! A parting shot to the phone! "They cuffed me right then," she says. Her take on Comcast: "What a bunch of sub-moronic imbeciles."
I also am encouraged to find out that consumers are organizing their complaints about Comcast at the website ComcastMustDie.com.

Go to the site and read their stories. The growth of these "mycompanysucks.com" Internet sites -- and this isn't the only one (See cybergriping.com) -- shows the power of the Internet to give small speakers an unfiltered voice and an opportunity to organize at low-cost. It also shows, of course, that consumers are getting fed up with the impersonal, arrogant, over-priced and nuisance-fee-laden so-called services of banks, airlines, cable companies, phone companies and other behemoth firms. And while companies use phalanxes of lawyers to try and take down the sites using copyright and other legal arguments (but mostly blustery threats designed to intimidate), Paul Levy of the Public Citizen Litigation Group has been leading efforts to protect the First Amendment free speech rights of consumers to complain.

Under deregulation, market competition, rather than pesky bureaucratic regulators, is supposed to restrain the most unfair tendencies of large, powerful corporations. But it doesn't seem to be working. Many firms use Early Termination Penalty fees and other tactics, including counting on consumers not wanting to pay the high switching costs (lost time in phone calls, getting new account numbers and new email addresses, waiting on new equipment service calls, or whatever) of switching providers, to establish a virtually captive customer base so they don't need to have good service to compete.

But Comcast at least, didn't count on Mona, who took the hammer into her own hands. She's not the first, and she won't be the last, consumer to take direct action. Corporations need to wake up. Consumers who pay good money for service deserve a better deal than the pathetic, impersonal treatment many get. Consumer complaints about bad service are not isolated incidents -- bad service is economy-wide (previous blog).

Posted by Ed Mierzwinski at October 21, 2007 07:25 AM


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