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March 10, 2008
NYT releases own study on web targeting
In today's New York Times, reporter Lousie Story reports in To Aim Ads, Web Is Keeping Closer Eye on You that A new analysis of online consumer data shows that large Web companies are learning more about people than ever from what they search for and do on the Internet, gathering clues about the tastes and preferences of a typical user several hundred times a month. For more information, see this previous blog about our joint complaints to the FTC about behavioural targeting and the business model of the Internet.
Meanwhile, in the latest sign of the apocalypse, Eric Bellam and Tariq Engineer report in the Wall Street Journal that India Appears Ripe For Cellphone Ads (pd. subs. req'd): "We are thinking of providing 30 to 60 second commercials [over the phone] where we will pass on some kind of benefit," like free airtime for the subscribers that had agreed to receive them, says Arif Ali, head of brand communication at BPL.
Posted by Ed Mierzwinski at March 10, 2008 05:37 AM
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