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May 06, 2008

FTC investigates mobile marketing, PIRG and CDD will update FTC petition

Our colleague Jeff Chester of the Center for Digital Democracy is on a panel today at the FTC's Town Hall-- Beyond Voice: Mapping the Mobile Marketplace. As noted in today's Media Post (subs. req'd):

Two leading advocacy groups intend to file a complaint with the Federal Trade Commission about mobile marketing, Jeff Chester, founder and executive director of the Center for Digital Democracy, will announce today. "We're filing a complaint to force the FTC to take a proactive stance," Chester said. Mobile ad companies "incorporate the same problematic business practices that we witnessed with PC-based broadband marketing, including behavioral targeting and profiling techniques--except that this time they know your location," he said.
The filing will update our previous petition, discussed here.

Posted by Ed Mierzwinski at May 6, 2008 09:31 AM


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